How we got here
Delivery first. Product second.
We did not start with a product. We started with clients who needed something their Microsoft 365 could not do out of the box, and we built it for them.
Years of that work taught us where SharePoint genuinely runs out of road, which problems every organisation hits, and which ones are actually unique to a business. That is a difficult distinction to make from the outside, and it is the reason we can tell a client when they do not need us.
Eventually the patterns were clear enough to package. That became Athena, a SharePoint toolkit other agencies now build on. The consultancy did not stop; the product came out of it.